Northwind homepage on desktop and mobile
NorthwindClimate SaaS
Halcyon AI product interface and brand marks
Halcyon AIApplied AI
Meridian marketing site across breakpoints
MeridianFintech
Northwind homepage on desktop and mobile
NorthwindClimate SaaS
Halcyon AI product interface and brand marks
Halcyon AIApplied AI
Meridian marketing site across breakpoints
MeridianFintech
A sharper position, a distinct identity, and a digital presence that makes the right people pay attention.
The standard
Trusted by teams building what comes next
Selected work
A brand is only as good as what it does in the market. Here is what it looks like when strategy, identity, and build move as one.
What we do
Positioning, identity, and digital experience designed as one decisive system — so every signal carries the same weight.
Brand Strategy
The positioning, narrative, and decision framework that make every downstream design choice obvious.
Visual Identity
A distinctive, flexible identity system built to hold up across every surface — not just a logo.
Web Design & Development
Marketing sites that look like your best work and convert like your best salesperson.
Design Systems
A shared language of components that keeps a scaling team fast, consistent, and on-brand.
Product & UI Design
Interface design that turns a capable product into one people find genuinely easy to love.
How we work
- 01
Clarify
We define the belief, ambition, and advantage your brand must own — then make it impossible to confuse with anyone else.
- 02
Distinguish
We turn that point of view into an identity with presence, restraint, and the confidence of a category leader.
- 03
Express
We build the digital experience that carries your reputation into every interaction — and makes momentum feel inevitable.
- 04
Lead
You leave with a brand your team can carry forward — and a market that sees you at the level you have reached.
In their words
“We came in wanting a new logo and left with a story our whole go-to-market team actually uses. The first quarter after launch was the clearest signal we've ever had that positioning is worth paying for.”
“Everyone in AI is shouting. They helped us do the opposite and it worked. Enterprise buyers told us the brand was the reason they trusted us enough to take the first call.”
“The work made a Series A company look like it had been trusted with billions for decades. Our sales cycle got measurably shorter because the brand did the credibility work before we walked in the room.”
Why PeterGraphicsArt
Judgment first
We find the truth worth owning before we make a single visual decision. Distinction starts with conviction.
Designed for belief
The goal is not attention for its own sake. It is the quiet certainty that makes the right people lean in.
Senior by design
You work directly with the people shaping the answer. No layers, no handoffs, no diluted thinking.
Built to outlast us
You leave with a living system your team can use, extend, and make its own as the company grows.
Who we work with
- Funded startups
- SaaS
- Applied AI
- Fintech
- Climate
- Developer tools
- Digital health
- B2B
NorthwindClimate SaaS
Halcyon AIApplied AI
MeridianFintech
CadenceDeveloper tools
Verdant BioBiotech
Lumen HealthDigital health
An invitation
If the company is ready for its next level, the brand cannot stay where it is. Start a conversation and we will identify the move that changes how the market sees you.